Assessments Potential Uses

Introduction

Assessment techniques serve various purposes depending on what exactly they assess, how they are used, and many other factors. As demonstrated at GRI, how the results are presented, has significant implications for the uses they can support. As for other types of measures, for instance, temperature, the scale being used, and how the results are presented determine what will potentially be done with the measure. If an instrument indicates room temperature on a continuous scale rather than indicating whether the room is hot or cold, one may eventually dress accordingly, rather than having only an approximate idea of what to do.

Our research identified six primary practical uses in “Organizational Development,” “Leadership,” “Coaching,” “Recruitment,” “Clinical,” and for their “Medium Effect,” and also three more theoretical and abstract uses that appear across the six practical areas: “Self and Social Awareness,” “Learning,” and “Language and Signs.”

Not all techniques qualify for the uses mentioned above. For instance, for a technique to be applicable at the organizational level, it must deliver long-term practical and strategic impact. Some techniques measure a specific trait, such as "honesty," for a single purpose in recruitment. In any case, many aspects are involved in determining what can be done with an assessment technique's results and by whom. These aspects are reviewed hereafter.

Causes of Potential Use

The analysis with GRI’s general framework of the causal factors of assessment Techniques allowed for identifying the variables that influence the use of assessment techniques: the properties of the “Assessment technique,” the qualities, role, and interests of “Users” using the technique, the organization, its culture, and the social “Environment” where the assessment technique is used, as well as the business model of the “Publisher and consultant.”

The properties of the assessment technique and the publisher's business model are crucial factors that influence and precede their use. No concept measurement or result production is possible without the technique itself. Assessment techniques have different qualities that either limit or enable their use. The publisher and consultant's business model affects the autonomy, quality, and resources available for deployment.

Not everyone is open to the idea that a new assessment method challenges their existing techniques or other approaches. Each person and organization has their own beliefs about human nature, including how people and their organizations operate and why. These beliefs may change if prompted by their company or when confronted with practical results. Adaptive profiles of individuals and organizations can indicate how an assessment method will unfold, with varying levels of process, consensus, communication, and speed. The characteristics of the environment and the people will evolve as the assessment method continues to be implemented within the organization.

More often than not, individuals have been exposed to one or more techniques and consultants who use them, such as for coaching or team building, or through an online technique. With this experience also came the individual's appreciation of the technique’s potential and limitations. This first experience serves as a benchmark of what techniques could potentially do. If not, the benchmark is their private technique.

Potential Use in Organizational Development

Among the various uses of assessment techniques, those at an organizational level appear to be the most significant and impactful. New information for analyzing teams, departments, companies, and their management during mergers, acquisitions, and reorganizations that is accurate, helps make important people decisions that typically need to happen fast, and will have important repercussions on their future development, engagement, and performance.

Envisioning jobs to be filled more accurately at all levels of a company, including for executives and directors, is strategic for the organization's needs and how it will function. The characteristics of the individuals who will be recruited and managed for those jobs must be consistent and align with the vision and strategic intent. This naturally happens with characteristics such as experience or diplomas. It happens similarly with other characteristics that can help in leveraging performance.

In behavioral terms, for comparisons with individuals’ adaptive profiles, we refer, at GRI, to those characteristics at a job level as a PBI (Position Behavior Indicator), or at a team or company level as a TBI (Team Behavior Indicator). The use of those indicators has proven valuable for guiding recruitment and organizational development by executives and managers.

As research in Agent-Based Models (ABMs) shows, a better understanding of individual variables is necessary to analyze group phenomena and find effective, creative solutions. Given the importance of the relationships between macro and micro phenomena and the capacity of assessment techniques to bring more objective quality information about people at these two levels, one can suppose that the use for organizational development has a strong and positive impact on performance.

Potential Use in Leadership

The following uses of the assessment technique fall into this category: employee motivation and engagement, inspiring a shared vision, day-to-day communication, people management, goal setting, feedback, periodic review, employee onboarding, management of meetings, and team members’ developmentAlthough some aspects may be handled by HR and team members, the responsibility of their execution falls to the leader. For leaders of leaders, leadership applies, to a minimum, to close team members. The ability to deal with conflicts and manage organizational change is an important part of this leadership category.

The analysis of the effects of assessment techniques clearly distinguishes their uses in leadership from those traditionally delegated to human resources, organizational development specialists, or coaches. The effects on leaders when using the assessment information on their own, and the effects on the organization, differentiate this category from those of recruitment, coaching, and organizational development.

Research by Kouzes and Posner on leadership clearly demonstrates the need for people and social skills in a leadership role, regardless of their style. A leader first needs social awareness and to find their strength before going out to take on some challenges; Among other things, they need to inspire a shared vision, enable others to act, and encourage the heart , which all call for people skills that quality assessment techniques assist with.

The importance of a leader’s personal characteristics and style: democratic, autocratic, participative, charismatic, etc., that of the people they lead, and the characteristics of the environment in which they operate have been covered by numerous studies on leadership and management. How relevant those characteristics are depends on the situation and thus the capacity to analyze the fit between the two, and for a leader to know how to adapt. More precise information from assessment techniques offers new insights and augments a leader's capacity to build their team members' leadership, and, in return, helps team members' leadership build that of their leader.

Other research provides evidence that a leader’s most complicated challenges are adaptive challenges that require people to adapt their behavior and change their values, beliefs, priorities, and loyalties. Those, again, should benefit from more objective and accurate information on people’s development. All the above elements suggest that, with appropriate characteristics, the link between the use of an assessment technique on leadership is fundamental and has a positive effect on performance.

Potential Use in Recruitment

“Recruitment” includes here the processes of selection, sourcing, search, interview, skills assessment, management of high potentials, succession planning, career development, promotion. In large organizations, these aspects are managed by human resources departments. They are shared with leadership and managers who work closely with them. In smaller organizations, management takes a more active role, especially when the HR department focuses only on payroll and compliance. Unlike leadership, these aspects can all be outsourced and are increasingly supplemented by AI agents.

Assessment techniques have been used for mass recruitment since the early 20th century, for executive search since the 1980s, and similarly for promotions in large organizations. The use of mass recruitment has been the most studied in research, focusing on compliance with EEOC and ADA requirements, work-relatedness, and minimum reliability and validity. When these conditions are met, the assessment technique adds incremental value to other success factors, helping to improve individual and organizational performance.

Additionally, when interviewing and making selection decisions, the interviewer can combine the information from the assessment technique with other subjective insights that need to be used immediately and are outside the scope of HR processes and AI automation.

As observed at GRI, the results of the assessment technique are used during the recruitment stage to quickly help tailor the job to the candidate or, conversely, to help adapt the candidate to the job. The quality of the information, its relevance to the job, and the candidate’s behavioral adaptability are all crucial elements for making this decision.

Potential Use in Coaching

Coaching has been on the rise since the late 1990s and has used assessment techniques early on, the most notorious one being the Myers-Briggs Typology Indicator or MBTI. Although the first phase of our research didn’t include this category in the early 2000s, the evident use of assessment techniques in coaching and mentoring at all levels of an organization made them a natural candidate for the current revised framework.

Assessment techniques used by coaches are numerous, more recent than those in recruitment, but focused on individual personal development, team building, and other specific interventions such as conflict resolution, which are a natural continuation of a coaching service. Coaching is typically delivered remotely. It follows the standards of positive psychology and is solution-focused. Techniques generally used by coaches include 360-degree feedback and personality assessments based on typologies (e.g., Extroversion or Introversion), which differ from trait assessments used in recruitment. GRI’s factor approach is a distinct third category we’ve also seen coaches use successfully to develop self-efficacy.

Coaching is rarely involved in recruitment, which may, however, be at the root of some of the challenges coaches face. It remains distinct from leadership development, as it focuses on personal development at work and in life rather than on the organization being led or its outcomes. Mentoring, which, rather than guiding leaders, provides them with experience, advice, and wisdom, may use techniques, but more rarely so.

The primary impact of coaching and mentoring, as far as the use of assessment techniques is concerned, is the enhancement of self-efficacy, with self- and social awareness occurring concomitantly. Studies have consistently evidenced moderately positive effects on individual-level outcomes and personal efficacy.. The repercussions of increased self-efficacy may subsequently impact an organization’s performance.

Potential Use in Clinical Settings

Behavioral, mental health, occupational health, work-related stress, stress management, anxiety, depression, emotional exhaustion, burnout, physical health, and well-being services provided to employees, commonly referred to as the Employee Assistance Programs (EAP), are increasingly a standard part of corporate offerings to employees. Assessment techniques were devised and used for clinical practice in the late 1890s. They have been greatly refined over the years and continue to be used by clinicians to diagnose and provide therapy and counselling.

Use of health services has significantly increased in companies since the pandemic, with new digital tools such as mobile phones, video conferencing platforms, and AI agents. These services may sometimes include development and coaching on various topics, but because they focus on clinical therapy and counseling, they remain different from coaching. These services have consistently proven to be effective in helping to treat mental health issues, thereby improving work productivity, and reducing a major inefficiency and expense in the modern economy..

We’ve observed GRI psychiatrists and clinicians progressively using a range of assessment techniques beyond traditional ones, such as the Myers-Briggs Type Indicator (MBTI) or the Enneagram. Those assessments have provided them with insights into their patients that were not available through traditional techniques and have been useful for diagnosing individual challenges, work-related issues, and counseling solutions.

More nuanced information from assessment techniques, whether provided and used within or outside the organization by EAPs, should assist in improving mental health, removing systemic factors originating from the workplace, enhancing a person’s self-awareness, efficacy, and consequently the organization’s performance.

Potential Use for Medium Effect

Assessment techniques literally measure any concept one may want to assess. They provide results, which, regardless of their quality, may impress many. They give the impression of carrying some truth, as numbers and statistics by the publisher show, regardless of the quality of those statistics. Does one like to know the kind of hero or genius they are? An application will provide the answer in no time. With AI, one can now quickly devise, test, and deploy any new technique.

GRI general framework includes three parallel assessment techniques: 1) Personal techniques, those of everyone, that are subjective and that statistics can never check; 2) Common techniques that companies may refer to for analyzing culture fit, and 3) Esoteric techniques that are as old as the beginning of time. Those assessments are all commonly used in organizations and compete with other assessment techniques.

Assessment techniques continue to attract curiosity. Participants often ask: What might this other technique reveal about me? They remain popular in magazines, including astrology, although the Internet has helped bring the experience online with more interactivity, color, and faster results. They serve as a medium to entertain discussions, regardless of the technique's validity, reliability, or seriousness. In a large group presentation, answering an assessment technique helps jump-start conversations and increase participants' interest.

Although the medium effect can be easily observed, its connection to performance may be indirect, occurring alongside other uses. However, it is distinct from them and should be considered separately.

Potential Use in Self and Social Awareness

Assessment techniques are used in feedback sessions or reports to provide participants with useful information for their personal growth. The information helps them identify their strengths, communication style, decision-making, career development, and more.

Techniques vary greatly in how measures are taken, presented, and used. Their quality also differs. In any case, they act as indicators of self-awareness. Moreover, this information is shared with others to understand them more effectively and objectively. To different extents, this understanding links personal information to their role within the team and company. They help individuals feel positive about their own abilities and others' capacity to perform in unique ways. Discussions about knowledge of Self and Others are key in the social sciences. Philosophy, psychology, sociology, anthropology, and ethnology naturally have their say on the question. Self-awareness is at the heart of the personal development and self-discovery market, which reached $48 billion in 2024.

Information from assessment techniques can potentially guide future growth, identify adaptive challenges, and create conditions for improving engagement. They also offer ways to resolve issues, prevent them from recurring, and stimulate continuous improvement. Consequently, using assessment techniques for self and social awareness supports their implementation in a large scope of practical applications at both the individual and group levels, while increasing their impact on performance.

Potential Use in Learning

The process of learning assessment techniques varies between publishers. Online publishers require no training or certification from anyone. The responsibility for learning and accreditation lies with their clients. Publishers of assessments used in coaching require coaches to be certified; publishers of clinical assessments will only sell to accredited clinical psychologists.

Private techniques clearly require no training because they are skills we have been practicing since birth. Common techniques are learned effortlessly through onboarding and by adopting the company’s culture. For esoteric techniques, the market is full of books and opportunities for further learning. The learning, whether light or deep, serves as the foundation for using the assessment technique. The type, depth, and number of applications learned and used depend on the capabilities of the technique.

At GRI, we found that training is a crucial element for effectively using the adaptive profiles across their different applications, including leadership and organizational development. Unlike other models, the new assessment technique competes with leaders’ private techniques. For learning to occur, it needs to be relevant to their ongoing agenda, include real examples, foster interest in people, follow an impeccable process, and require a little time.

In many cases, one-on-one coaching and mentoring have replaced group leadership training. However, interactions among managers during training group (T-group) sessions have demonstrated their value in knowledge acquisition. These sessions have utilized simple assessment techniques based on typology, similar to those used in coaching today. Research on sensitivity training has consistently shown the positive effects of training courses for leaders. When properly developed, the assessment technique adds value to leadership training and becomes a fundamental element.

Learning skills with a new assessment technique develops over time through practice, much as it does with cooking, sports, or playing a new musical instrument. The learning process is not instant. New skills are reinforced through application, sharing with others, and improvement in real-world situations. The ability to continuously build on one's assessment skills increases their effectiveness in practice and their impact on the organization’s performance.

Potential Use as Language and Signs

Among the characteristics of assessment techniques, the language and signs created by the technique stand out as incommensurable, as the literature suggests. Mead’s work emphasizes the importance of signs in building a person and their connection to the system. Additionally, the functional role of signs has been most thoroughly analyzed by Pierce’s work, which focused on the sign itself and its role in the inference process. From this perspective, the results of assessment techniques can be effective for quickly learning, memorizing, recalling, and creating new inferences and skills with other variables instantly.

The results from the assessment techniques have various qualities, including reports with short and long narratives, traits with numbers and scatter charts, typologies with words or letters like ESTJ for the Myers-Briggs Type Indicator, or D, I, S, C for the DISC system. With GRI, we chose profiles that can capture meaningful insights into people’s workplace behaviors, based on four factors. Four factors can account for up to 90% of people’s behavior.

Once learned, the symbolic language produced by the assessment technique is used to enhance knowledge, communication, and decision-making for both individuals and organizations. The more concise, nuanced, precise, memorable, and shareable the results are, the more they reduce communication ambiguity, improve decision-making, and enhance other practical applications and their impact on performance.