AcuMax

Generalities

The AcuMax Index (sometimes referred to as AI) was devised by Jay Hawreluk at the end of the 1990s. The company AcuMax, which publishes and distributes the Acumax Index, is based in Dearborn, Michigan.

Assessment

The assessment format is an adjective list with two questions, one about oneself and the other about adapting to the environment. The result is four core factors called A, B, C, D, with two profiles referred to as the “Natural Self” and “Adjusted Self”. It also includes measures of a person’s engagement and response Level (RL). There is no combined profile of the natural and adjusted selves, as found in other comparable systems.

Although the two profiles are shared with participants and users of the platform, the results are primarily reports on topics such as hiring, onboarding, motivating, productivity, engaging, or analyzing adaptation. The four dimensions being assessed are presented as measuring the intensity of key drives. They are summarized in the table below.

Dimension	Description	GRI a priori
A Drive	Idea Flow. How to be engaged with an idea. Low side: thriving on collaboration and team input. High side: being assertive and preferring autonomy.	Low 1, High 1
B Drive	Communication Style. How to successfully process thought.	Low 2, High 2
C Drive	Decision-Making Speed. Timing to make the decision.	Low 3, High 3
D Drive	Information Needs. How much information is really desired.	Low 4, High 4

Usage

Other assessment tools are used by AcuMax to assess job and team demand, compare profiles, and generate reports on job and team fits. The publisher proposes the system for recruitment, coaching, leadership, and organizational development.

The training happens through consulting and using the AcuMax platform with its surveys and reports. The offering is packaged with a suite of solutions and by categories of usage (hiring team dynamics, top performers, etc.)

Comments

The system is sold with a monthly subscription, which starts at $500/month or $750/month [03/2025], depending on the features and other products included in the subscription, such as cognitive assessment or 360-Degree evaluation. Consulting fees come in addition to the subscription.